Last updated: April 10, 2025

This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Priori app and tells You about Your privacy rights and how the law protects You. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

This policy includes required disclosures under the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other applicable laws.

Interpretation and Definitions

Interpretation

Words with initial capitalization have meanings defined below. These definitions apply whether the terms appear in singular or plural.

Definitions

● Account means a unique account created for You to access the Service. ● Company (referred to as "the Company", "We", "Us", or "Our") refers to Priori, based in San Diego, California. ● Country refers to the United States. ● Cookies are small files placed on Your Device to store browsing information. ● Device means any device that can access the Service, such as a smartphone or tablet. ● Personal Data is any information that relates to an identified or identifiable individual. ● Service refers to the Priori mobile app and related web services. ● Service Provider refers to any third party that processes data on behalf of the Company.

● Usage Data refers to data collected automatically through use of the Service. ● You means the individual using the Service or the company on behalf of which such individual is using the Service.

Types of Data We Collect

Personal Data

****When using Priori, We may collect Personal Data including: ● Email address ● First name (optional) ● Demographic profile (age range, gender, city-level location, profession, life stage) ● Self-reported inputs (custom goals, challenges, preferences)

Usage Data

****Usage Data is collected automatically and may include: ● IP address, device type, OS, app version ● Pages/screens visited, time spent in app ● Clicks, selections, action completion or skips ● Diagnostic data and crash logs ● Engagement with features like streaks, badges, and action progression

Use of Your Data

We use Your data to:

● Provide and maintain the Service ● Personalize goal and action suggestions ● Improve app intelligence based on Your progress ● Enable gamification features like streaks and badges ● Respond to support inquiries ● Detect and prevent abuse or fraud ● Send service notifications and motivational nudges ● Analyze trends and optimize user experience

We do not sell Personal Data.

Tracking Technologies and Cookies

We use tracking technologies including: ● Cookies: to manage sessions, remember preferences, and measure engagement ● Web Beacons and SDKs: to track feature use and push notifications ● Persistent and Session Cookies: for login management, analytics, and personalization